OLOEY is suitable for Yandex advertising, social media ad creation and placement, brand promotion, product promotion, and internet advertising.

Listing Date: March 25, 2021
*Listed prices are not final. The final price will be determined based on the confirmed proposal. Thank you for your support of OLOEY.

Compared to traditional advertising formats, social media advertising offers the following advantages:
(1) Precise Targeting: Social media platforms typically possess vast user data. We will filter target audiences based on multiple dimensions such as age, gender, interests, and geographic location to reduce ineffective exposure.
(2) Controllable Costs: Advertisers can flexibly set budgets and choose billing methods based on clicks, impressions, or conversions, avoiding resource wastage.
In contrast, traditional advertising like TV or outdoor ads, while offering broad reach, struggles with precise audience targeting and incurs high adjustment costs.
2. Social Media Advertising Strategy
(1) Define Advertising Goals
Before launching campaigns, clearly establish objectives—such as boosting brand awareness, increasing user engagement, or driving sales conversions. Each goal requires distinct strategies and measurement criteria.
(2) Optimize Ad Content
Keep content concise and highlight core messages. Ensure images or videos are clear, and copy aligns with target audience language habits. Avoid overly exaggerated claims that may undermine user trust.
(3) A/B Testing
Create multiple ad variations to test which content or format performs best. Experiment with different headlines, visuals, or scheduling to progressively optimize ad effectiveness.
(4) Data Analysis and Adjustment
Regularly analyze ad metrics such as click-through rates, conversion rates, and user dwell time. Adjust campaign strategies based on data insights—optimize targeting parameters or replace creative assets as needed.
(5) Strategic Budget Allocation
Begin with small-scale campaigns to test effectiveness before gradually increasing spend. Avoid excessive initial resource allocation to prevent cost wastage.