OLOEY Advertising Strategy, Customized Product/Brand Advertising Planning, Brand Marketing Strategy Development, Advertising Promotion

Listing Date: December 15, 2020

*Listed prices are not final. The final price will be determined based on the confirmed proposal. Thank you for your support of OLOEY. Online advertising leverages digital marketing to maximize reach to target audiences with enhanced precision. “Creativity” is the most crucial tool for capturing users' attention. Creative advertising campaigns, meticulously designed to leverage consumer attention, can stand out amidst a sea of product information, grab the audience's eye, and deliver fast results with minimal investment. This versatile marketing approach can be applied across multiple platforms, utilizing both traditional and online media for word-of-mouth promotion, with creativity fully focused on resonating with users.

Creativity generates attraction, captures user attention, and sustains prolonged engagement, enhancing a company's online competitiveness and sales capabilities. Aligned with the company's overall marketing strategy, it leverages the interactive nature, immediacy, multimedia capabilities, and cross-time/space coverage of the internet. Innovative ad formats are designed to engage customers, with precise targeting achieved through user behavior data. Core characteristics include high cost-effectiveness, strong interactivity, and flexible scheduling, supporting diverse billing models such as Pay-Per-Click (PPC) and Cost-Per-Mille (CPM). Advertising performance is trackable through metrics like click-through rates and conversion rates. Cross-media campaigns across television, radio, and portal websites should be selected based on target audience characteristics.